Hey there everybody! This episode we’re going to talk about what you do if you’re not a funnel builder. I got started in this Funnel game six years ago. It was on my birthday, about six months into my corporate job. In those six months I was going, “This is not where I want to be.” I wasn’t feeling fulfilled. I literally felt like I had to get to know my wife again every time I came home. I felt like my life was being sucked out of me and it was like I was a phantom or something. I didn’t have a life outside of work. And my life outside of work and something I had to reengage in all over again. It was painful. My job was to make the big guys look good. That was my job. Make the big guys look good and we’re good to go. That didn’t feel very good for me either. So what was the point? I didn’t understand. Well, you get to climb the ladder. I liked, I like Robert Kiyosaki’s idea of building a ladder and that’s kind of where I went. That made much more sense to me and I totally got hooked on Robert Kiyosaki that it was kind of my introduction. I bought first product on my birthday jumped into the online marketing world, started digesting, started learning. I learned, that I needed an opt in page. And then… oh, I need an autoresponder. Oh, there’s html code. Suddenly building out and online business sucked. Like I suddenly had to be a tech guru. Now I love, I love Microsoft Excel. I’m good at html, WordPress, not so much. I’m not the king there What I do understand drag and drop. And so I started building businesses websites. So I’d build a website for a business and I would use drag and drop templates with like Weebly or wix in order to build that for them. So that way in my excuses, now I built it for you. You can use it. It doesn’t take a genius to understand drag and drop and now you can use it for your business no matter where you go. But I didn’t understand it and that’s okay. Once they started talking about needing an often page, the sales funnel, one click upsells, I was like, ton, this is not going to be an option for me. Month later, oh no, right? One month later I got a free book from this guy called Russell Brunson called 108 Split Tests. Now I had done a lot of research on the important of testing. I learned about it when I was at my corporate job. Super big deal. So here’s a guy talking about it, something legitimate in online marketing. This guy must understand only marketing the way it’s supposed to work. So I went and I bought 108 split tests. Well, that has a traffic secrets upsell. I bought it. That had another upsell, and I bought that. At that point they were like, “Oh, he is a hot buyer!” We can sell this kid something. This is before Click Funnels. I ended up joining the Russell Brunson’s Inner Circle and then when I joined the Inner Circle, they did something really cool. They said, ps were coming out with this software. We’re coming out with a software, it’s called a Click Funnels. Right now we think and we’re going to open up a Beta to everybody here. Now it’s going to break. It’s not going to be perfect, but we’re going to open up. I was like, okay, cool. This is going to be neat. Everything was unique. It was all very different, very different, and I got in and my world exploded. There was something I could use. I didn’t have to be a techie. I didn’t have to be crazy, but I did have to understand how something worked. There was a learning curve, but I could do it. So what’s an, I do like a geek guy. I went and read all their support documentation. I read it, I watched the videos, I asked questions. I was that kid. This worked. It didn’t require me to do all this fancy stuff. I could do something called an API connection. That was a little complicated for me, but that’s okay. They, they said grab this code and paste it here. So I do it and it worked. I started building funnels in a month that I didn’t think I was going to be able to do in several years because I was not a tech guru. Click Funnels made that bridge for me. So you say to me, Ben, I’m not a funnel builder. I say, that’s fine. Are you a marketer? And if you’re a marketer you should understand the basics of funnel building. Okay, that’s it’s simple as going into Click Funnels, understanding the flow of a funnel, how to make it work, how drag and drop one click upsells, how do they work? Very simple. They come with templates so that way you can just add the template into your page. You’re good to go. It’s tight. It’s really, really nice. It works really, really well. Okay, so I started learning with Click Funnels. Everything changed for me. I’m telling you, if you’re not a funnel builder, learn, take a little bit of time and understand this drag and drop system because it will change your life. If you understand everything that Russell Brunson talks about, if you understand that hacking your funnel is the way to go, but you’re like, I’m not a funnel builder, Valley guys, there are a lot of other painful situations for you to be in. It used to be a lot more difficult. It’s kind of like, you know back when you had the rotary phone or you had to choose, now you got your cell phone, which is not only your cell phone. Now with your business on demand can, you can walk around all day with this sucker and do everything or you’re going to tell me, Ben, I’m not a mobile phone person in today’s world. Are you serious? Are you serious? I mean I have family that are still on flip phones. I understand, but they at least have a mobile phone. Someone mentioned funnels as a “funnel bubble.” Okay, well was there good thing before you get scared and in the economy, a bubble is a good thing. It means there is growth in bubble explodes in that growth outpaces what it shouldn’t be doing. We’re not there. The funnel is still growing. We’re in a space where this is going to expand and become something amazing. You’re going to see big people start implementing this throughout all of their systems because it’s working and it’s powerful. But the way to make it work is to understand it. There is a limited small introduction, little bit of education that you need to do in order to understand how funnels work. Even if you’re not a funnel builder, understand how it works. Be able to drag and drop, understand the basics, and then if you’re really stuck and if you’re really stuck, hire somebody else to do it. Just hire somebody to do it. There’s a lot of places you can find somebody but at least understand the basics so that way you can be in charge of your marketing, your business and you can be on the next bubble of growth that is growing in today’s industry. So moral of the story, same way that the phone became something totally new, the Internet is becoming funnels and it’s your job to learn that, especially for your business. Understand that, go through it and it’ll make a difference for your business. The world’s going to keep changing. The funnel will adjust, but today what is working is a marketing funnel. So learning to be at least a C grade funnel builder. Let someone else do the rest. If you need to have built, put in the dedication and understand so that way you’re not caught off guard when this bubble grows and you still have a website.
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