Hey everybody, my name is Ben Moote and this is hack that funnel radio. All right, there is a term that is the most misunderstood term in all of marketing, especially online marketing. And I want to talk to you about it right now and so you've gotta be ready for this. There's a lot of terms out there, Kate, I'm sure you've heard about this one. If you're watching me on youtube, you're seeing me. Where it k a this is going out by the way, that youtube is going out to my podcast. It's going out to my blog. It's going couple of different places. All right, so that's really, really cool. So you, wherever you are, you can catch me in multiple different areas. But the question is what does this term like, what does this term that nobody understands and why doesn't anybody understand it? The term ready for this, the term is funnel hacking seeming, I don't know what a funnel hacking is. Look, I've been a funnel hacker for over five years. Then I know what I'm doing. I've been funnel hacking since click funnels was Beta then I don't want funnel hacking is, and I've been, I'm, I'm an, I'm a market, I am a professional. I don't do hacking. I do marketer research. Oh congratulations. Okay. Funnel hacking is the most misunderstood vocabulary word period in the funnel world in marketing world ever. And the reason it's misunderstood is because everyone sees it as the shortcut, which it is, but no one understands why it is the shortcut. Nobody, it, nobody knows how it works. They all just think, oh, I have build a funnel. And that's a funnel hacking. And it's incorrect. And the reason I know this is because I've spent literally the last six years doing this. On June of 2013 on my birthday, I bought my very first product from a funnel and said, what is this? Like a whole system was an automated business online and I was like, oh my gosh, I don't have to create a brick and mortar business in order to free my family myself. I can create an online business and that Aha hat, oh, I can do this, and then took that steps, took the next steps. The next six months I quit my job. After quitting my job. Over the next six months, I fell into Russell Brunson's lap. Literally just started buying everything I could find from this guy and Russell Brunson, the creator of clickfunnels, creator of.com secrets of book expert secrets, a soon to be traffic secrets like he was ingenious. I joined the inner circle. I was doing absolutely every little thing I could to be inside of this and understand how it works. I used all my savings that I had for a business in that in learning, and I said, okay, time to make money. I'm going to put in, I'm going to build out the most perfect funnel anyone's ever seen. This is going to be spectacular. Then I'm going to pay for ads or I'm going to start blogging or I'm going to do something and it's going to get people there and it's all going to work. So I build out my funnel. I built out an affiliate offer on the backend and I started running traffic to it. I run traffic around traffic around traffic, didn't work, and instead of trying to figure out why it wasn't working, I felt like I'd failed. Like I had put so much money and effort and sweat and belief into this idea that this was the thing that was going to make everything work. And I'm an analyst, analyst and now list. I'm an analyst before anything else. And so I looked at the numbers. I knew it wasn't working because the numbers sucked. It hurt and and money was just, I didn't have any more at that point. It was, it was falling apart. I was broke, I was lost. I was confused and I didn't like it, and so what did I do? This funnel game works. I knew it worked. I knew in my heart it worked. I'd gone through all this training. I've gone through all this indoctrination. I'd quit my job. I knew this. So I went and I created another funnel and another funnel and another fall and another fall. I created 15 full product funnels with membership areas, products done, 15 different full products. I can tell you one of the most painful things is hurting so bad that you're willing to do anything and you do anything and it still doesn't provide it and you're left wondering why. So you'd go back and you educate yourself more. You'd go when you try to do more and it still leads you to the same exact issue. I sat down before I got on this, on this journey, and all I wanted when I pictured was I wanted a house for my wife. We'd been married for a year. I wanted that house for my wife. She had it. We had this little perfect idea of what I wanted our house to be like on a hill. Um, had enough square footage. Um, I could have my own little office where I would do stuff and I would work with a team and she could do whatever she wanted to do. I didn't care if she worked. I didn't care what she did, but she was happy in all truth. All I wanted to do was I wanted to provide, cause I now had a job in six to eight months. Okay. And not being a provider was killing me. I grew up in a culture where you are the provider as a husband. You provide, you are the one who responsible to do this. My wife was bringing home more money than I was easily. I wasn't bringing home anything and uh, it was, it was painful. It was beyond painful. Any money that I made, like I, I made oh two sales, one for $7 and one for $297. As an affiliate. I'll tell you that money did not come home. It went back into the system of me trying to make it all work and it never did. So what do you do? Well, I knew how to build funnels. I knew this, I loved it. I was involved. I was, I was, I promised my soul to this. I felt like I had to do something. I was a funnel hacker and so I decided I would jump and I would do this for other people. And a good friend who reached out and told me, Ben, you're not a failure. You don't know how to do this for other people in. A lot of people don't know how to do this from the start though, help them. So, oh, okay. So I went and did that. I didn't even build a funnel. I was so scared of funnels. I didn't build a funnel for myself. I went on upwork and I built out my own little upwork profile and I sold my time on upwork. And at first I was like $7 an hour and things started to work and I started work with a bunch of customers and I build hundreds of funnels. Some of them got some really good five figure results, six figure results. At one point I couldn't tell who was going to win. It was like a 50 50 I had no idea. Just let me help you. We'll take it as far as we can go, and everyone was like, oh my gosh, Ben, you know so much. I'm like, yeah, I built 15 for myself. That didn't go anywhere. I can definitely coach you on how to do not what I did. I did that. I earned minimum wage at worked for two years. Heaven, thank you. And that made something, but it wasn't out of funnels. It was funnel services I fell on, still didn't convert, never converted unless it was somebody else's funnels and they worked 50 50 I learned how to drive traffic. I learned how to write copy other and how to become an amazing clickfunnels designer. I learned all the different types of funnels I learned from an EAC single. I learned from Vick's transits. I learned from Russell Bronson. I learned from Frank Kern. I learned from everybody I could and every, all the dollars I made, I put back into my education because I wanted to make this work. Not so much everybody else. Yes, because that's where I was going. But I wanted this work from he got started. That's why I got into this two years pass, making minimum wage. I had my wife wanting to quit her job and she was turning to me and asking, do you think we can actually do this on your income and this hole in my stomach? I've never felt like if I was, it's really hard to explain. And then for those of you who are, who are watching, you're seeing the pain on my face. For those of you who are listening, I hope you, I hope you've never been there, but there were such moment of despair, like my stomach sunk so low in my heart started to beat so slow. I just wished I was dead. So one of this to work and I said, yes honey, I can make this work. And do you know how, why? I knew I could make that work because I could work 80 hour weeks and I could make it work. [inaudible] I could make this work, I could provide. At that point I had a customer come to me and the customer said, I would really appreciate it, Ben, if you did everything for us. Like, you know how to video edit, you're not a new copy. You know how to do emails, you know how to do everything, you know, to build it all. You know how to integrate it. You know how to do an advanced integration with Zapier and all these different other systems. Why don't you do this for us and we'll pay you a really good salary. And I said, that's fine, but if we're going to do that, I'm not a salary. A really good, um, I wanted to say, I, I still remain a freelancer. Um, I was going to be a freelance. I was going to be my own agency. I was not gonna do that. So I took money as a, as a freelancer agency, we're going to give you this certain amount per month. I was like, okay, cool. But if we're going to do that, I'm going to make sure that you get results. So I'm going to give me like a couple of days to wrap my brain around everything I may not have done right. I didn't say this out loud. Give me, give me a couple minutes to figure out like what I've missed. So I stepped back and I started going through everything. I start listening to frank, I start listening to Russell, I start listening to, uh, Steven Larson at the time. I started listening to everybody. And the thing that stood out that was really funny, I was watching the funnel hacks Webinar again, and we're, we're Russell sells click funnels for nine 97. And uh, as well as, as well as his training course. And I purchase and uh, and I realized he teaches the entire thing is funnel hacking. [inaudible] officially, but I've only been a funnel hacker for a year, but I've been funnel hacking for s five years and I've been in funnels for sex, but I've only been a funnel hacker for a year. And what is the difference? When I was watching the Webinar, I realized, he's telling me I need to go and look at people who are doing it correctly and model them. Stop trusting the customer. No was what works. Quote unquote customer doesn't know. Only the market knows what's working right now. And if I can take what what the market tells me is working and implement that, I can, I can funnel hack like I can, I can make that work. We can add hack, we can copy hack, we can, we can video hack. But you do all these different things. We can make this work modeling without copying. I can do this. And so I came back to them. I said, that's great, but the first month all I'm going to do is funnel hack for you. And they said, Ben, that sounds spectacular. And they, and we put it down, we wrote it all, we signed the contracts and with went, what is funnel hacking? Really? I mean at the end of the day, what is funnel hacking? I got started and I'm like, okay, this is great. I've got money in the bank. This is wonderful. Um, what do I do? Where do you, where do you go to funnel hack? At the time it was in the mortgage industry. Where do I go to funnel hack mortgage industry? How do I find what funnels are working like? I can't just Google it. That's just googling whatever. SEO is the best. It's not googling exactly what's making money. How can I tell if somebody is making money, how could I find that person? How can I do this? It took the first week of just figuring out how to hack, researching, documenting, trying, failing and going over and over trying to figure out how to hack correctly. How do you do funnel hacking? How do you do market research one-on-one for funnels? How do you do it? That was my main question and it took me that first week. The second week I actually started doing it and we started going into different people and modeling what was working and I took all of their systems and I had a white board at the time. I wrote everything on the Whiteboard, everything I possibly could in map got all the possibilities. Week number three, I thought I had a good idea with number four. I went and funnel hacked a little bit more and they came back to them with an idea of how to do the build. That is funnel hike. Now I'm going to tell you what happened is the end result because it blew my socks off. Um, a lot of the times when you launch something, uh, it's, it's the most painful experience. Cause I've talked about with my last 15 launches, right? It's, it's like you are ready to take off for the air, but you usually do a little bit of a hop and skip, but we'll stay on the tarmac and you end up in the mud pit at the end of the track. It's painful and you're like, Gosh, why would I put myself through that again? And so I'm going, please, oh please. Oh please. I've done everything I possibly can to make this successful. Come on, we can do this. And it launched and we were getting leads for dirt cheap off of ads that I had had hacked off of the full funnel that I had funnel hacked. The whole copy of that had copy hacked the systems, the way that people went through it, everything was hacked and it worked for, it's been spectacular. The problem is they worked so well that their system broke, so I literally had to take a step back. We rebuilt their entire system inside of clickfunnels, the entire application to get to get a mortgage. I built the whole thing in clickfunnels and put it through there and I tracked the cost and click funnels. You'll never guess what it was costing less than a hundred dollars to get somebody there. Now you tell me if I can give you somebody who is interested in getting a mortgage. Now it's filled out a full application. Is that worth $100 to you as a real estate agent who, Oh yeah. I know people who spend 150 $300 for one of those leads, like it made sense and I said Hot Dang. Diggity everybody I tell about this, they're all freaking out. I think I didn't did I this then do they actually do this? And so I said, no, there was no way. So I went and I found another customer at the time and the dentist industry and they wanted their funnel and they wanted the ads and they wanted this great. I'm not doing anything for a week. I'm going to funnel hack. They're like, whatever that is great. Go find what's working in, use it. Wonderful. So I went into that and I funnel hacked and I found out what worked and what didn't. And I built it out and we tested and a, the first month I didn't, I didn't know how to funnel hack quite right. So the first month didn't do so great. The second month was spectacular. We get somebody as an applicant in order to get into a, who would apply to get a free cleaning for $40 sometimes 20 and it just blew the industry socks off and it was spectacular. And this customer was like, wow. Um, all right. And so then the next issues come up. How do we follow up? How do we do this? How do we make sure they get in the office, they all the other things that happen outside of the online funnel and it just exploded. I went to my next customer, I did the funnel hack and it worked again. The last year I've been doing nothing but funnel hacking. Before I do anything else, I refuse to do a full on funnel hack. What is a funnel hack? A funnel hack is researching what's working in the industry so that way you don't start at the beginning. You start where successes, you start on what successful is that will you stand on the shoulders of what's already already is working? There is no reason for you to go back and start with science and Algebra when you're trying to figure out quantum physics. It doesn't work. The same is true for anything, especially marketing and that's what funnel hacking is. That's the essence for the last year. I've been funnel hacking correctly and I'll tell you what's changed in my life. I can be paid what I'm worth as a funnel hacker. That means a lot. As a true blue funnel hacker, that means a lot. Okay. Number one, I can charge what I'm worth. Number two, I can get customers results. It's not so much that I get a lot of money. I can then turn that money into profits for the customer and for myself. That is my new goal. We now have our house. My wife isn't working. She's trusted that I'm able to do this because the last year I've proven I can. We now have a lot of dogs. We had a dog and a cat back in the day. Right now we have, uh, we have at least seven dogs and two cats. Um, and then we're fostering dogs constantly. That's what my wife loves to do. She's a dog fostering machine and an animal foster and she works with local rescues and she does spectacular work that I can drop my hat and help her with when I need to, which changes everything because we do that. I now have a dog that is a permanent resident in my room. His name is chicken. Um, he is a little Chihuahua. Yes, I have a dog named chicken. Uh, he's a little Chihuahua and he, uh, he has some sort of doggy autism. I'm not joking. Like he has a really hard time with input and so he lives in my room. Um, I'll see if I can introduce you to him really quick ticket. Nah, he's asleep. That's okay. You'll see him at some point in one of the episodes or hear from him. If you hear something in the background, it's him barking. It's, I try to keep him quiet, but he might be drinking or eating or playing. So the number one thing that's important is not, I can provide there is, and this whole of I can't be somebody. I can't be that person I'm supposed to be. And that's taken care of. Like I can stand on my own two feet and I can provide for my family. This podcast is all about how you turn funnel hacking to work for you because that's what I'm doing now in my business. I've used it for clients, I've helped clients gain massive success. Now it's my turn to use it for myself. And along the way, I'm going to teach you how to funnel hack how it works piece by piece so that when you're not extremely lost, because trust me, it happens. Hey, funnel hacking is a science. It's not an art funnel. Hacking is all about using tools and understanding frameworks in order to model what worked in the past, what worked successfully in the past, not just something that someone built and you found it because you googled click funnels, dentist crawl, click full sentence, Todd, this must work. Somebody built the funnel for it. [inaudible] go. Please don't get a lot of people build funnels, okay? This is the path to making marketing work and especially funnel marketing. So I want to welcome you really quick again on our inaugural podcast. Thank you for being here guys. Over the next couple of podcasts, I'm literally drafting out, uh, something I want to give away to you for free. Okay? So I'll launch that and one of the ones that are coming up. So keep listening and we're going to give you something for free. Um, I'm still building it. Want to make sure it's 100% worthwhile, you're going to get for free. It should definitely be paid for. Um, it's definitely something I should charge, but I'm going to give it to you 100% for free because you know what someone needs to shed light on why funnel hacking isn't just building and how you can do it correctly. That's what I'm here for and that's my goal. So guys, thank you for joining me for this full podcast podcast number two. We'll start eventually as we go. Keep watching. If you're on youtube, subscribe if you're on the podcast, make sure that you subscribe to the podcast so you keep getting that information. Guys, this has been thank you so much for being here and I will see you in the next video. Take care and Bam, thank you for being here. If you like this at all, it would mean so very much. If you could leave a review, whether you're on iTunes, Google play, Spotify, soundcloud, youtube, or wherever you are, leave a quick review and let me know what your favorite story has been. Well, what you've learned, that's been most impactful. It takes less than a minute, and it would literally mean the world. You'll leave a real, a real quick review, and I'll be working on the next episode for you.
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