Food Founders Andreas & Mike from Boreal Botanicals share how they’ve launched and grown their medicinal mushroom, sparkling beverage company. Born out of a love of everything fungi and looking for a replacement to alcohol, the two brought together their complimentary skills of food development and marketing to bring this brand to life. It took two years of building the brand and the business behind the scenes on the side. In that time they were able to develop a clean, functional beverage they feel great about, get national listings online and instore across Canada, including in Whole Foods, and they’re now looking to quickly expand into America.
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