How to Get Attention - Use the Media for Good, not Evil
If you think publicists are just for celebs and big business, you haven’t met today’s guest. In the middle of a 20-year campaign to free an innocent man from death row, she woke up to the value of using media for causes like justice and civil rights. She also realized she was really good at it, as you’ll hear, and went on to make a career of cultivating media exposure for her diverse client list.
Tracy Lamourie is the Founder and Managing Director of Lamourie Media and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. In addition to helping her clients succeed in their chosen fields and endeavors, Tracy has used her considerable PR skills to advocate for human rights, anti racism, and criminal justice reform. Tracy has won all sorts of awards for her work and thought leadership and today she’s here to share some of what she’s learned.
She’s also Canadian, so this marks our first international podcast.
Follow this link to the full episode and complete shownotes.
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