Creator Lab - interviews with entrepreneurs and startup founders
Business:Entrepreneurship
Matteo Franceschetti, Eight Sleep // The Future Of Sleep Tech + How To Sleep Better
Matteo Franceschetti is the founder of Eight Sleep, the sleep fitness company at the forefront of sleep tech.
They’ve raised more than $70mil, came out of Y Combinator and are one of the leading companies at the forefront of sleep technology.
Time magazine named their product one of the best inventions of 2018 + 2019.
Watch + subscribe on YouTube:
https://youtu.be/vd3wXxYaAxc
Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/m_franceschetti
In this conversation, you'll learn:
how they’re using AI + machine learning to improve sleep the challenges of building hardware + software (smart mattress) unit economics you should think about when launching a DTC brand future plans to control oxygen levels, humidity + light to improve sleep balancing organic growth vs paid acquisition successfully partnering with influencers actionable ways to improve deep + REM sleepTIMESTAMPS:
00:00:00 Intro 00:03:07 What Is Eight Sleep? 00:04:34 Coming To America 00:08:01 4 Factors To Improve Health + Sleep 00:09:49 How To Start a DTC Company 00:12:05 Indiegogo Launch + Raising Money 00:13:07 Focusing On Thermal Regulation 00:14:10 Future Of Sleep Technology 00:15:58 Brand Partnerships 00:17:01 Using AI + Machine To Improve Sleep 00:18:02 Temperature's Impact On Sleep 00:21:14 Marketing a DTC Product 00:22:46 Organic Growth + Influencers 00:23:24 Balancing Paid Acquisition + Organic Growth 00:27:04 Reverse Engineering + Diminishing Returns 00:30:59 Measuring Word Of Mouth + 7 Touchpoints Rule 00:32:27 DTC Unit Economics 00:34:06 Peloton, Tesla + Price Sensitivity 00:37:38 Pros + Cons of Going Public
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