162: From cop on the beat to recognised global thought leader with cyber safety expert, Susan McLean
This week's episode focuses on the story of 'cyber cop', Susan McLean.
Susan is a world-recognised leader in the area of cybersafety and young people.
She was the first Victoria Police Officer appointed to a position involving cyber safety; she has dozens of certifications, and has spoken at over 1,000 schools all around Australia.
Thought leader journey
In this wide-ranging podcast chat with Trevor Young, Susan discusses her journey from police officer to thought leader, touching on a range of topics including:
Susan also unpacks the commercial side of her personal brand, explaining the various strands, or arms, of her business.
Plus she tells the story of being caught up in the Barcelona terrorist attack several years back, and how using Twitter on that day resulted in her participating in over 87 interviews with media outlets from around the world.
If you want to better understand what's required to build your professional profile and grow a business around your personal brand, you'll love this real-life example of Susan McLean!
CONNECT WITH SUSAN:
Subscribe to Trevor's Influence &IMPACT email letter full of useful tips, interesting stories, thought-provoking ideas and links to cool stuff.
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