Vanessa Raath: Sourcing Outside LinkedIn & Online Brand Building

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Vanessa Raath is a Global Talent Sourcing Trainer | International Keynote Speaker | Career Brand Specialist & Coach

Vanessa holds a teaching degree and spent 8 years as a teacher in the United Kingdom. She now combines her passion for teaching and recruitment in order to offer much needed Sourcing Training to the South African Recruitment Industry. 

Marcus and Vanessa discuss how the art of sourcing has really grown into a separate career - and a different skillset to recruiting - as well as international sourcing and online brand building.

1:46- Introduction

2:54- Definition of a sourcer

3:17- Three things a sourcer has to be able to do

4:31 –Difference between Sourcing and recruiters

8:23- Being a standalone sourcer

9:09- Having the first conversation as a sourcer 

12:14- Is LinkedIn recruiter still a the best resource

13:16- Searching via Google - XRay Searching

15:31- The importance of messaging as a recruiter and sourcer

18:00- Learning via Facebook or twitter to help you reach a little bit more

24; 07- The need to separate TA into a sourcing function and recruitment function

24:72- Is transactional recruiting getting harder as brands and agencies search for more ways to differentiate themselves?

27:43- What an effective sourcing strategy looks like today?

28:00 – Knowing your audience

30:00- Getting a working sourcing strategy in South Africa

32:00- Why companies need better branding

35:23- Sourcing community in South Africa

36:30- Building a strong and trustworthy online brand

38:58- Shout out to the sponsors of the podcast (Recruiter.com)

39:30- What do people need to post online because you are building a brand?

40:00- Working with a ratio

42:03- Educating your community and adding value to the community

42:50- Is video the tool of the future?

43:14- Video’s engagement

44:21- LinkedIn algorithm and how it works

45:32- Conclusion

Connect with Marcus https://www.linkedin.com/in/marcusedwardes/