Sales 101 with Nikki Naab-Levy

If you've ever felt like you're giving more than you're receiving, in your business, chances are generating more sales could help you rebalance. Even though it’s not what we typically think about as yoga teachers when it comes to business, the very real fact is that in order to have a sustainable business we have to embrace selling. 

In this episode I speak to Nikki Naab-Levy (of @psbuymyshit ) on how we as yoga teachers can learn to embrace sales as a way to serve more people. Nikki also shares her experience with backing off social media, and focusing exclusively on building her email list. 

So if you’ve ever felt frustrated with social media, or at a blank when it comes to understanding how to make more sales, then this episode is for you!

PODCAST HIGHLIGHTS

• Why Nikki dramatically reduced her engagement with social media
• How she’s running her business with “low social media”
• Understanding if your business model makes sense
• Why marketing goes in cycles
• What copywriting is & how getting good at it can allow you to help more people
• The exact email strategy Nikki uses in to sell her new courses
• Understanding how much content to give away for free vs. what should be paid
• Typical open rates for emails & conversion rates for sales so you can stop feeling bad about your stats!

FIND NIKKI NAAB-LEVY

• Nikki’s website / email list

FIND CORA

• Cora’s Instagram

For links & resources mentioned in this episode go to www.corageroux.com/episode52

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