AMP 221: How to Create Content That's Laser-Focused on Your Ideal Target Customer With Shondell Varcianna From Varci Media
In a single sentence, describe your ideal customer. Where do they hang out online? What are their biggest problems? How often do you talk to them? Don’t rely on assumptions. Consciously focus on your customers by creating content that serves their needs and beats the competition.
Today’s guest is Shondell Varcianna from Varci Media, a content writing company for financial institutions, about how to get to know your audience. She shares effective and easy-to-follow advice to improve audience research without extra time and resources.
Some of the highlights of the show include:
Links:
Quotes from Shondell Varcianna:
“If I know of you, but I don’t know you, how can I offer you anything because I don’t really know what you want.”
“Wherever your target audience is, is where you want to be. You’ll have to find out where they are, and then you just need to show up where they are, consistently.”
“Everyone is accessible on social media. Everybody. I connect with strangers every single day on social media.”
“Content that speaks to everyone is content that speaks to no one.”
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