Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
Business:Marketing
During episode 337, host B.L. Ochman interviews Dr. Michael Solomon, author of The New Chameleons: How to Connect with Consumers Who Defy Categorization. He quite literally wrote the book on marketing to consumers.
Michael โwrote the bookโ on understanding consumers. Literally. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
As a professor of marketing (in the Haub School of Business at Saint Josephโs University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. An executive at Subaru said it best: โThe man is a scholar who is current and street-wise.โ
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