139. #LeadersTalkCrops - Think Twice About Doubling Production Before Doubling Down on Quality w/ Emily Gogol, PhD
"If you grow it, they will come."
"They" as in the buyer.
That was what many thought when it came to hemp.
Many farmers have a big appetite for scale.
They want to grow it all!
If they grew one acre last year, they want to try ten the next.
I can't blame them. I love growing too.
But...the tendency for farmers to bite off more than they can chew is why we had Emily Gogol, PhD, CEO & a Founder of Infinite Tree, onto the #LeadersTalkCrops series of CropTalk.
Emily drops some serious wisdom as she describes reasons why hemp farmers should think twice about doubling production before doubling down on quality.
Until next time, #startcleanstayclean
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