EP 326: Creating Sustainable Structures & Systems With Superscript Marketing Founder Anna Wolf

Our core competency gives us a big leg up on creating operational sustainability, financial sustainability, as well as personal & social sustainability.

And that's the thing about investing in your core competency. It's not just an opportunity to make an aspect of the business work better—it's an opportunity to make the whole business more sustainable.

This week, as we continue our series on opportunity, keep this idea in mind because my guest has fantastic example of this at work.

Anna Wolf is the founder of SuperScript Marketing, a content marketing agency serving financial brands and professionals. Anna's story can be told through a series identifying core competencies as opportunities.

First, she identified as personal core competency and pursued that. Then, she identified a new capability—and core competency—the agency could use to make their work more impactful. And then finally, Anna focused on an overarching core competency that's empowered her to make her company much, much stronger across the board.

Anna and I talk about how she got into content marketing for the financial sector in the first place and how freelancing turned into an agency that, eventually, focused on productized services. We also talk about how getting obsessed with systems & processes helped her to clarify the agency's key core competency—and the operational shifts that have come with it.

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