#61 - The Role of Research in CX Transformation with Kim Salazar of Nielsen Norman Group
Is your company truly customer-centric? Are your systems actually helping you create better experiences for your customers?
Last week, Kim Salazar, Senior User Experience Specialist at Nielsen Norman Group, joined us for a live podcast episode to share valuable insights from her own work with teams trying to create truly customer-centric companies through CX transformation. She highlighted the importance of drawing from multiple sources of data and communicating the business benefits of CX work.
Highlights
About our guest
Kim Salazar is a Senior User Experience Specialist with Nielsen Norman Group. Kim combines her background as a developer and education in Computer Science and HCI with her user experience expertise, particularly around complex applications, to bring well-rounded insights to her work.
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