Market Your Podcast With an Ebook | PodCraft 1310

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience

When you’ve published a decent amount of episodes, you might consider re-writing your scripts and notes from each one into an ebook. You can give this away as an incentive to people who contribute to you through a fundraising campaign, or as a reward for signing up for your mailing list. You can even publish it and offer it for sale through Amazon’s self-publishing channels. It’s a good way to encapsulate your information, while also rewarding your audience for their commitment.

Type: Big Strategy

Time Required: One month to plan, compile, re-write, and publish

Podcast Level: At least ten episodes

So, you have a basic script of talking points for each episode (or, better yet, you have transcripts). You have your show notes, and you also have any blog posts or visual aids. You also have an audience that’s interested in your show’s topic.

For each episode, put together any notes or talking points you used, your transcript if you have one, any visual aids that you might have posted on your website or Instagram, and your show notes and blog post for the episode.

Look at this information as a whole. What’s the cohesive narrative? What did you learn about your podcast’s topic, as you went through the process of making this podcast? What have you learned about it from your audience and your guests? This is a good time for you to encapsulate what you’ve learned so far, and what you can share with others.

Edit this information into one cohesive document. A reasonable ebook usually runs about 7,000 to 10,000 words. As long as you’re covering the most important points in your information, explaining them clearly, and giving your audience value, length doesn’t matter.

It’s always a good idea to have someone unbiased and skilled proofread your document before sending it anywhere. You can find someone who does book editing services on Fiverr, or trade services with a friend. A good designer can make sure your ebook is pleasing to the eye and enjoyable to read. If you prefer the DIY route, you can make a pretty good book cover in Canva.

You can save this as one PDF, and give it to your supporters directly. This makes a great gift for the people who have supported you, as well as a good enticement for a new audience.

You can also publish it through Amazon’s Kindle Direct Publishing. This lets you set the price, earn royalties, and publish in either digital or paperback.

Task List:

• Organize your show notes, scripts/talking points, transcripts, visual aids, and blog posts for each episode.
• Take note of what you’ve learned through this process.
• Write a book, using the information you’ve compiled.
• Get an unbiased, skilled editor to proofread and edit your book.
• Have a designer make sure your fonts and layout look good, and design a quality cover.
• Share this book with your supporters.

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience

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