Man Down: The Anti-Man-Up Movement
Health & Fitness:Mental Health
S2 #21 - Simon Gunning & Michael Brown: CALM, Brands & Allyship
In today's episode, I sit down with Simon Gunning, CEO of Campaign Against Living Miserably (CALM) and Michael Brown, Partner at UM. The two recently partnered on new research highlighting the impact COVID-19 is having on the mental health of young men, and how unhelpful media representations of male ‘strength’ (predominantly ads, TV, socials) are making problems worse. Since becoming CEO of CALM in January 2017, Simon has pursued a strategy of growth that has seen the charity transform its brand and operations, and more than double its helpline service provision to reach more people in crisis. Prior to CALM, Simon led the digital, marketing and commercial divisions of Virgin Media TV, EMI Music, the BBC, Bacardi and BBH. Michael helps UM’s clients understand their audiences and marketplaces by leading the agency’s consumer insight department. After five years at UM, Michael has recently taken on the additional responsibility of leading the agency’s Better World vision, which is their strategy for ensuring the agency makes a positive impact on the world we operate in. Michael has a particular passion for using traditional research methods to give a platform to marginalised voices in society and for understanding the role and responsibility of ads in creating and tackling stereotypes. Michael is founder and chair of #MRSpride, the market research sector’s LGBTQ+ network. Watch The Mandate here: https://www.youtube.com/watch?v=9eNuXf5_Q0Y
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