Climate Mayhem - Presented By The Daily Marketer
Business:Entrepreneurship
#13: The Only Marketing KPIs that Matter (For the Overwhelmed Founder)
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.
Marketing can be a world of smoke and mirrors. In short, no one cares about your number of followers or amount of unique visitors, but your ability to drive loyal customers and engaged users. These 4 metrics above all, are vital to keep a pulse on.
Show Notes
a16z Podcast on "The Basics of Growth (Part 1)": https://a16z.com/2018/08/08/growth-user-acquisition/
Baremetrics on MAU: https://baremetrics.com/academy/startups-know-monthly-active-users
Investopedia on GMV: https://www.investopedia.com/terms/g/gross-merchandise-value.asp
Episode in blog format: https://jakubkubicka.com/four-metrics/
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