Scripps Co. Bets Big on Broadcast Bandwidth as Key to TV’s Future

Scripps Co. CEO Adam Symson explains why he doubled down on TV station acquisitions at a time when all eyes are on the transition to streaming media. The leader of the Cincinnati-based media firm with deep roots in mass media discusses the rationale behind the company’s $2.65 billion purchase of Ion Media. He also details how Scripps wound up enlisting Warren Buffett’s Berkshire Hathaway as a partner in the transaction. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com