SaaS Marketing Bites from Powered By Search
Business:Marketing
Most B2B SaaS companies have a love, hate relationship with review sites. They recognize the importance of sites like G2, Capterra and TrustRadius to their marketing mix, but they tend to see them from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller up and coming SaaS businesses that see themselves as underdogs within that category.
But there are powerful ways that SaaS companies can use review sites to their advantage. In this episode, I'll share three ways that SaaS companies can leverage these platforms for competitive intelligence.
In particular, you'll learn about the following approaches:
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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.
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