63: Why everyone hates marketers according to one of the most maverick marketers on the planet, Louis Grenier

This week we’re leading the frontline charge against marketing B.S. by catching and conscribing the fiery Frenchman and frère from another mère, Louis Grenier. 

 

Quite simply one of the most maverick marketers on the planet, Louis’ mega-successful marketing podcast, Everyone Hates Marketers, has over 1 million downloads and interviews industry giants like Seth Godin and Mark Ritson. 

 

Lend us your ears for a riotous rendezvous on why everyone really hates marketers, being radically different, how to up your Tinder game, the problem with looking at your own belly button, misquoting Richard Shotton, psychographics, and a bike shed load more.  Plus, find out what on earth Marcelo Bielsa and Daft Punk have in common. 

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You can follow Louis on Twitter  

Learn to stand the f*ck out by signing up for his newsletter 

Listen to his podcast Everyone Hates Marketers (after this one, of course) 

Watch Louis’ talk for The Marketing Meetup 

And here’s what Russell Davies has to say about “bikeshedding”  

 

Louis’ book recommendations are:

Purple Cow by Seth Godin 

ZAG by Marty Neumeier 

Different by Youngme Moon  

Eat Your Greens by Wiemer Snijders  

How Brands Grow by Byron Sharp  

Building Distinctive Brand Assets by Jenni Romaniuk  

Sapiens by Yuval Noah Harari  

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