Launching a Product - How Can a Service Company Transition to a Product Company
Make your service company more product-based. In this video, Ian Peterman talks about the importance of market research and customer input in your product’s success. Learn how observing customers is beneficial to your business growth. Ian gives you more tips on how your current customers might not be the main source of income at the moment. Know about strategies in making your service company more product-based.
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Learn about Ian Peterman’s process for developing successful products by downloading the Peterman Method™: https://www.petermanfirm.com/peterman-method/
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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
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This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
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