The Viral Photo

I recently posted a photo that went viral.

There have been a lot of conversations in the past few months about lumber prices. Tons of stats were being thrown out but nothing was resonating with people.

Then, I had an idea...

I called my lumber supplier and asked him to help out.

In the picture, I showed how much $1000 of lumber looked like in September of 2020 vs. May of 2021.

It went completely viral! 700+ shares of Facebook over 100,000 views, 7,300 retweets on Twitter, 7000 views on LinkedIn, and even shared by comedian Rob Schneider.

People needed to see a visual. People need to see things in terms they can understand.

Here are the numbers:

September 2020 $1000 of lumber = 100 2x4's and 33 sheets of OSB

May 2020 $1000 of lumber = 30 2x4's and 10 sheets of OSB

So the saying goes a picture is worth 1000 words, a viral picture is worth hundreds of thousand views.

This picture is making a difference! It has opened up new conversations with our elected officials and it has given a visual to people to tell a story.

If you want to help use the hashtag #fixlumber and post or share the picture. Here are the links:

Facebook: https://www.facebook.com/groups/NAHBYoungProfessionals/permalink/1332398457131769/

Twitter: https://twitter.com/davidbelman2/status/1396876178447867904?s=20

We appreciate our program sponsor Pella Windows and Doors of Wisconsin.

Thanks for listening and please feel free to reach out

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