Marketing Without the Marketing
Business:Marketing
The Customer Is Always Free to Go (Episode 111)
There’s nothing better than a loyal customer. You get validation of your business, a reliable revenue stream, and you might even benefit from word-of-mouth marketing the most powerful driver of new business.
It should go without saying, but loyalty has to be earned it’s not something you can force upon your customers. Unfortunately, that’s not what you see out there in the business world. Companies use a variety of methods to lock you in via the contract or fine print, the EULA or terms of service, or even in the user interface itself (such as offering no unsubscribe button). In effect, they are holding you there against your will.
If I’m not free to go, what does that say about you? This sends a clear message to your customers that you don’t believe enough in your product. If it was a good product or a good service, I would stay because I want to, not because you’re forcing me.
Listen to Episode 111 here (or in your favorite pod player).
Show NotesPublished October 23, 2017 by Michael Boezi.
The post The Customer Is Always Free to Go appeared first on Control Mouse Media, LLC.
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