Marketing Without the Marketing
Business:Marketing
Facebook Ads for Business: Boosting Your Awareness (Episode 64)
Facebook Ads have changed the game for small businesses. With the right strategy, you can get a huge awareness boost for your product or service. And with Facebook’s finely-tuned targeting capabilities, you can get in front of the right audience without spending a ton of money.
Of course, just because you’re running an ad doesn’t mean that you abandon the principles of content marketing. It remains an opportunity to build trust. These are new prospective customers, and you want to treat them really well. It’s your first meeting, and might it be your only chance to make a good impression.
Running an ad serves only one purpose awareness. People can’t take the next step with your business if they’re not aware of it. There are a number of ways to create awareness, but using an ad as a part of your overall content strategy can give you a chance to accelerate the process a little.
Awareness doesn’t guarantee attention, and it certainly doesn’t guarantee that someone’s going to care about what you do. That’s where the principles of content marketing come in providing real value to real people, over and over again, until they come to trust you enough to do business with you.
Listen to the complete episode for how to do this, including some starter strategies if you’re new to Facebook Ads. I cover:
Listen right here or subscribe in iTunes.
Show NotesThe post Facebook Ads for Business: Taking Your Social Strategy to the Next Level appeared first on Control Mouse Media, LLC.
Create your
podcast in
minutes
It is Free