Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Business:Marketing
[REPLAY] Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts
This is a replay of my conversation with Matt Kerbel.
Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo [edit: he moved to Homie since our interview], so he has a lot of diverse experience under his belt.
In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal.
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