Joe Jackman is the CEO & Founder of Jackman Reinvents, the world’s first and foremost reinvention company. He’s also the author of The Reinventionist Mindset where he talks about principles that help businesses succeed.
In this episode Joe and Alan discuss, you guessed it: change. Specifically reinvention. What it means, and why people resist it. Joe says, “Change is hard. Not only just being comfortable with it but embracing it and then getting good at it.” Throughout the interview you’ll hear him speak on how business leaders can make change more acceptable - a positive for their business - and avoid becoming irrelevant.
After listening to this episode, you’ll realize that the future is now. Marketing leaders need to adapt before the wave is gone and they’re left behind.
In this episode, you’ll learn:
Why people resist change
The danger of doing the math
What’s necessary to be successful at change
Key Highlights:
[01:52] Joe’s transformational summer
[06:30] Becoming a reinventionist
[10:35] The roots of resisting change
[14:35] Pushing the status quo
[17:20] Being a part of creating the future
[19:08] Don’t do the math
[23:24] How to become successful at change
[28:07] Companies who are embracing change
[32:32] The benefit of a non-linear path
[35:45] Where does it come from?
[40:37] A defining experience that made Joe who he is today
[42:12] Joe’s advice to his younger self
[44:16] Joe’s impact purchase
[46:10] The brands and companies Joe follows
[49:35] What Joe says is today’s biggest threat and opportunity for marketers
Resources Mentioned:
Joe Jackman
Jackman
The Reinventionist Mindset: Five Human Principles that will Lead to Successful Business Transformation (book)
University of Windsor
Industrial Design
Loblaws
AMA Hall of Legends – Joe Jackman
Chris Bryant, CMO of Chipotle
Nick Kokonas, founder of Alinea and Tock
Medium app
iPhone 15 foot charge cord
Jamie Diamond, JP Morgan Chase and others on hiring convicts (Bloomberg)
Major League Baseball Decision to Move Allstar Game (NBC News)
Phil Knight (Wikipedia) and Shoe Dog (book)
Jean Freeman from Zambezi
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Connect with the Guest:
Joe’s LinkedIn:https://www.linkedin.com/in/joe-jackman/
Jackman Reinvents Twitter: https://twitter.com/wearejackman
Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/
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