Emily Callahan is the Chief Marketing and Experience Officer at ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital.
On the show, Emily and Alan discuss St. Jude’s origin, how she ended up as the Chief Marketing and Experience Officer, and the inspiration behind St. Jude’s partnership with SpaceX. Yes, you read that correctly. St. Jude is going to outer space.
But in between, they also talk about purpose: what it means and how it can empower companies and their partnerships. Emily encourages people to “be a difference maker where you are.” Listen in to find out how that inspires her career, their marketing, and St. Jude’s mission.
In this episode, you’ll learn:
Why purpose is the power behind marketing
St. Jude’s partnership to travel to space
What CMOs can learn from cause marketers
Key Highlights:
[01:25] Emily’s morning routine
[02:53] Emily’s path to Chief Marketing and Experience Officer
[06:12] All about St. Jude Children’s Hospital
[10:16] What non-profit marketing looks like
[13:58] Purpose behind marketing
[17:25] St. Jude is going to space!
[20:37] Stories of inspiration
[24:33] What marketers can learn from cause marketers
[26:11] Emily’s career advice
[28:37] A defining experience that made Emily who she is today
[30:07] Emily’s advice to her younger self
[31:58] Emily’s impact purchase
[33:28] The brands and companies Emily follows
[34:50] What Emily says is today’s biggest threat and opportunity for marketers
Resources Mentioned:
Emily Callahan
ALSAC
St. Jude Children’s Research Hospital
Richard Shadyac, President and CEO at ALSAC
Edelman
Susan G. Komen
Danny Thomas and the history of St. Jude
St. Jude and Inspiration4 Space Travel
Jared Isaacman
Inspiration4
Chadwick Boseman Visit to St. Jude
Russell Weiner , President at Domino’s
Domino’s $100MM pledge to St. Jude
Beachbody
Peloton
Joe Jackman, Reinventionist, Marketing Today Episode
Subscribe to the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )
Connect with the Guest:
Emily’s LinkedIn:https://www.linkedin.com/in/emily-callahan-9685b9/
St. Jude’s Twitter: https://twitter.com/StJude
Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/
Support the show: https://www.patreon.com/marketingtoday
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