Odia Kagan is a Partner and Chair of GDPR Compliance and International Privacy at Fox Rothschild LLP, a US national law firm. She has advised more than 200 companies of varying industries and sizes on compliance with GDPR, the California Consumer Privacy Act and other US data protection laws.
In this episode, Odia and Alan discuss why marketers should care about data protection and what they should be paying attention to in the connection between marketing and data. For those unfamiliar with CCPA and CPRA laws, Odia breaks down what each means and why they are relevant to marketing.
Odia says, “Consumer trust is aligned with privacy compliance.” As the interview continues, you’ll hear more references to the emerging cookie-less world, consumer trust, and mindfullness that all data collection isn’t good data collection.
In this episode, you’ll learn:
Why marketers should care about data protection
What it means to be a good steward of data
The relationship between privacy laws and UX design and experience
Key Highlights:
[01:31] What led Odia to pursue privacy law
[02:38] Care about data protection
[05:15] Be transparent about what you do with data
[10:45] Be mindful of how you share data
[12:45] What Odia thinks marketers can solve
[19:36] Breaking down CCPA legislation
[24:34] Breaking down CPRA legislation
[31:15] Privacy laws with UX design and experience
[35:20] Meeting consumer expectation
[38:00] A defining experience that made Odia who she is today
[39:10] Odia’s advice to her younger self
[40:00] Odia’s impactful purchase
[41:05] The brands and companies Odia follows
[42:38] What Odia says is today’s biggest threat and opportunity for marketers
Resources Mentioned:
Odia Kagan
Fox Rothschild (law firm)
GDPR
Apple IDFA impact
Third-party cookies explained
California Consumer Privacy Act (CCPA)
California Privacy Rights Act (CPRA)
Virginia Privacy Legislation
ICO – Age appropriate design code
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Connect with the Guest:
Odia’s LinkedIn: https://www.linkedin.com/in/odiakagan/
Fox Rothschild Twitter: https://twitter.com/FoxRothschild
Connect with Marketing Today and Alan Hart:
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