Episode 46: Smart Habits for Finding the Right Clients for You

Having a freelance business means that you’re always looking for new clients. Even if you have some regular clients, all freelance translators and interpreters should be planning ahead and marketing their services or responding to inquiries from potential new clients.

But just as you’re not always the right fit for a particular project or client, they might also not be the right fit for you. This goes back to the goals and aspirations you have for your business, your specializations, or your particular schedule or personal circumstances.

But how do you determine if a particular client is the right fit for you? This can be especially hard if you’re just starting out and have little to no experience. It can also be difficult if you’ve never thought along these lines before and if you’re used to saying “yes” to every project.

So, in this episode, we’re sharing some smart habits for determining who the right clients are for you.

Here’s what you’ll hear in this episode:

• Why it is healthier for your business and work/life clarity to determine who the right clients are for you

• How to decide on the right kind of clients for you and your business

• How to take into account the expectations that our clients may have of us and our expectations of them

• Our thoughts on the so-called client avatar or client profile and what characteristics/features to include in it

• How to find information about your ideal clients

• How your client avatar can help you set goals for your business

• Why the definition of the right clients for you changes along with your business

• Some smart habits related to finding the right clients for you

Resources we mentioned in this episode:

• Madalena’s website, courses, and blog

• Madalena’s master class on LinkedIn for translators and interpreters

• Madalena’s blog posts:

o How to Create an Ideal T&I Client Profile to Market Your Services

o How to Determine and Attract Your Ideal Client

• Characters with Character: 50 Ways to Rekindle Your Love Affair with Language by Jost Zetzsche: order a signed copy from Jost or through Amazon

• The Mother-in-Law by Sally Hepworth

See the full list of links and resources for this episode: https://smarthabitsfortranslators.com/podcast-episodes/46