452: Blogging vs. YouTube: Which Platform is Best to Grow an Online Business?

If you’re starting an online business, you’re almost certainly going to create content. But should you focus on written content on your blog, or video content to try and tap into the massive YouTube audience?

Which is better to focus on for audience growth, monetization, and for the best ROI on your limited time?

To help you figure out which type of content is best for you, it's time for another Side Hustle Showdown.

For the debate, I found two gracious volunteers. Both are from the food and recipe niche, so we can compare proverbial apples to apples.

They are:

• Blogger Jannese Torres-Rodriguez, who started DelishD’Lites.com as a side hustle to share her love of Latin food. She has since turned it into one of several income streams under her multi-6-figure business umbrella.
• YouTuber Nisha Vora, who is a former lawyer who started RainbowPlantLife.com and the Rainbow Plant Life YouTube Channel to share how to master vegan cooking at home. She’s closing in on half a million YouTube subscribers and has more than 20 million lifetime views.

Tune in to hear:

• Which type of content takes the longest to create
• How they go about creating content that ranks well on each platform
• The pros and cons of "owning" your blog content vs. relying on YouTube
• How monetization compares on the two platforms
• And more

This is a fun one, and by the end, you’ll have an idea which platform is going to be best for your business.

Full show notes