On this episode Gavin is joined by Jason Wright of Intentionally Inspiration to talk about marketing funnels. Specifically, five strategies around developing your content, how you can use something as simple as your email footer to encourage people to engage with you, email campaigns – what works and what doesn't – building and nurturing relationships with prospective and existing customers, and much more.
KEY TAKEAWAYS
BEST MOMENTS
‘If I'm receiving emails from you daily, I'm probably going to unsubscribe!'
‘Most people think about their sales funnel completely backwards.'
‘Most sales don't happen in the first five touch points, everybody's different.'
‘Pre-sell new offers without building anything, ask what or if people would pay for something you're thinking about selling.'
‘Don't be scared to show your personality and entertain. If you're confident, show how you've failed.'
VALUABLE RESOURCES
The Business Mastermind Podcast
To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN
Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat
gavin@gavinpreston.com
GUEST RESOURCES
Contact Jason Wright:
https://intentionallyinspirational.com/
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.
CONTACT METHODS
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