Scott Berkun: How design makes the world

Do you have a colleague who just doesn’t get what design is all about? Or maybe you’ve tried explaining it to your parents, but they just respond by asking you to fix their printer.

If that’s the case, then Scott Berkun has written a book for you, to give to them. It’s called How Design Makes the World, and it’s a great beginner’s guide to how design shapes just about everything we interact with in modern society, for better or for worse. 

It is also a good refresher for those of us who are more well-versed in design. Scott—who has written other bestselling books like The Myths of Innovation and Making Things Happen—does a great job of distilling design concepts down into everyday examples that are accessible and engaging.

In our conversation, we chat with Scott about the differences in thinking between designers and engineers, what UX design has to do with deep-sea anglerfish, and how good design is often shaped by understanding the constraints on a product.

Bio

 

Scott Berkun is a bestselling author and popular speaker on creativity, leading projects, public speaking, design and many other subjects. He’s the author of eight books, including  How Design Makes The World, The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants. His work has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, USA Today, Fast Company, National Public Radio, CNN, NPR, MSNBC and other media. His popular blog is at scottberkun.com and he tweets at @berkun.