Content Marketing Costs 62% Less than Outbound

Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads. See tweet thread with Adam's question about cost of content marketing (legit question, not a what-about). Stat via Twenty Over Ten (shout out to Samantha Russell). I explain why you absolutely must do content marketing, what it means, and which channels will give you the most bang. Content marketing benefits include SEO, building your brand, and a body of work that signals authority and trustworthiness (see blog post and my video). Advertising doesn't accomplish this long term. Book a marketing consultation with me at emilybinder.com/call. Also mentioned this episode:

1) What is Alexa Flash Briefing - see video

2) iPod and shifting consumption of music to the 99 cents per song model - how this relates to voice: content will follow device adoption.

3) Listener and client Forrest Kelly hosts "The Best Wine Podcast"

4) Listener and client, therapist Iris First hosts "Really, is that the way you see me?" an enneagram and relationships podcast

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