Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Virtual Summits: Why and How to Launch Your First One and the Newbie Mistakes to Avoid [Rob Gelb Interview]
The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming popular and the most effective digital lead generation tools today.
If you are to start your first summit – or even thinking of creating one, this episode will surely help you understand the basics and elements you need for your own virtual summit. So come and listen as we learn “Virtual Summit 101” with the CEO of Hey Summit, Rob Gelb.
Key Highlights
[1:37] What is Hey Summit?
[4:35] How Rob Started Hey Summit
[10:44] Hey Summit Case Studies Success Story
[12:28] Different Types of Events
[16:50] Should I Go for A Broad Topic or Niche Subject?
Choosing a subject or topic to discuss in a virtual summit can be challenging. Should I go for a broad topic or a niche subject?
[21:05] Categorizing Subject and Topics
[25:21] How to Create a Summit
Learn the steps and important elements when creating a summit.
[28:10] Rob's Advice to Companies Doing Webinars/Virtual Summit
[31:21] Mistakes to Avoid When Launching Your First Virtual Summit
[33:23] The Importance of Creating Attendee Persona
Why is the process of understanding my target audience critical? How can it help me give value to them?
[35:08] Final Tips from Rob
Notable Quotes:
Links & Resources
Free Trial and 15% Lifetime Discount for HeySummit: https://nealschaffer.com/heysummit (affiliate)
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