Blending contemporary branding with traditional practice approaches

The world is changing around us, and thus so are the ways that lawyers network and build their personal and professional brands. But, contrary to popular opinion, being online is not just for NewLaw practitioners – “traditional” practitioners who use time-based billing can also find success in this realm.

On this episode of The Lawyers Weekly Show, host Jerome Doraisamy is joined by Chamberlains special counsel James d’Apice, who runs the Coffee and a Case Note brand, to discuss how he has built his brand across various online platforms whilst retaining a more traditional legal practice, and why such a blend is complementary for him.

The pair also talk about how the next generation of lawyers are consuming content and how professional development is thus evolving, whether NewLaw practitioners have “co-opted” the online sphere away from traditional practitioners, and how best lawyers can rethink their branding moving forward into the post-pandemic marketplace, regardless of what their practice methodology looks like.

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