Business:Entrepreneurship
Rookie loan officers fail because the don’t make lead generation the number one, two and three priority. Seasoned mortgage professionals fail to take their business to the next level because they don’t make lead generation the number one, two, and three priority.
Although you need to be technically sound with products, programs and guidelines you will never know everything. Go get a lead, do your research, get your answers. Rinse. Repeat.
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