How Did Shopping Trends Compare in June 2020 and June 2019?

The coronavirus pandemic made 2020 a year like no other, and the impacts extended to shopping, too. We looked at the popular items among our readers in both June of last year and June 2019. This fuller picture could help you decide on what items to sell in June 2021.

Welcome to the DealNews Seller's Guide. Today we’ll talk about the shopping trends of DealNews readers during June 2020 and June 2019. How did the best items to sell online compare from year to year, and which holidays offer sales opportunities come June?

 

2020 wasn't exactly a "normal" year for shopping, thanks to the coronavirus pandemic. So we figured it would be good to look at which products resonated with DealNews readers in both June 2020 and June 2019. Comparing the shopping trends might clue you into which items will sell well in June of this year.

 

So how did these two months compare?

Differences did show up when we explored DealNews shopping trends for June 2019 and June 2020. But there was also plenty of overlap. Consider the following items that were popular with our readers during both months.

They included home improvement products for the garage, super glue, USB-C cables, nail clippers, and indoor plant food spikes. Also trending were USB flash drives, carbonated mineral water, jump ropes, mosquito-repelling devices, and hand soap refills.

 

Will these items be popular in June 2021, too? We can't say for sure, but their appeal in both June 2019 and 2020 means they may be well worth listing. Let's look at the other products that trended with DealNews readers in June 2019.

 

We'll begin with household items like toilet paper, air freshener, and baking soda. Home improvement supplies like duct tape, garage lights, and ceiling lights were popular, too, as were phone accessories like iPhone screen protectors, phone holders for cars, charging cables, and wireless power banks. Up next are beauty and personal care items like electric toothbrushes, men's disposable razors, hair elastics, and nose hair trimmers. Also trending that June were cleaning tools like drill brush attachments and microfiber mops, plus other home items like moisture absorber systems, knee pillows, and window privacy film.

 

June 2019 was a good month for selling lawn, garden, and patio products like grill brushes, garden ties, insect repellent, bug zappers, yard tools, and indoor bonsai trees. People also went for kitchen-related items like beer glasses, kitchen wall clocks, and scrub brushes for cleaning cast iron. Storage items like microSDXC memory cards resonated, as well, and so did packaged food and drinks like cups of noodles, coffee K-Cup pods, packs of gum, energy bars, and salted peanuts.

 

What else was popular with DealNews readers in June 2019? You had sports and fitness items like no-tie shoelaces, carabiner clips, and sun hats for fishing, plus refurbished products like video doorbells, iPhones, computers, and power tools. Finally, people gravitated toward items from sporty brands like adidas, Nike, and Reebok.

 

Products that appeared to be more popular with readers in June 2019 over June 2020 included the phone accessories we mentioned earlier, as well as kitchen products. Items that trended stronger in June 2020 were tools and protective gear, along with electronic components and small devices.

 

Then there are the beauty and personal-care products. They resonated with our readers during both months, but were more than twice as popular in June 2020 versus 2019. One category that remained consistent was health and household items; these were the most popular products with our readers in June 2019 and 2020.

 

Another thing that tends to be consistent is holiday sales. And the events sellers should think about in June are Father's Day and the 4th of July.

June brings Father's Day, and DealNews trends from the last two years show that people are shopping Father's Day sales. They include sales featuring curated Father's Day gift options, as well as sales on refurbished laptops, power tools, and other products. Are you listing common Fathers' Day gifts like tools, tech, and outdoor items? Then June may be a good time to feature a promotion.

 

Don't forget about promotions around the 4th of July either. This holiday is in, well, July, but sales are already going by late June. In 2019 and 2020, our readers gravitated toward 4th of July sales with home and garden items, outdoor tools, sporting goods, tech, and more.

That's all for this edition of the DealNews Seller's Guide. If you liked what you heard, be sure to subscribe so you'll never miss a new one. And if you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com , or send an email to advertise@DealNews.com.

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