Business
Applying a sales process that delivers a predictable win rate is only part of the challenge. You want to win more than you lose, yes! But you also want your wins to be bigger and your losses to be smaller. Getting there requires your salespeople to ask the right buyers the right questions at the right time. Practicing the ideal sales process will ensure your people develop the discipline (i.e., muscle memory) required to reach and redefine their potential and your business goals.
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