Graham Botwright is CEO of The Gap Partnership. He specialises in the commercial psychology of #negotiation.
We start by exploring the importance of internal alignment when #negotiating. Winging it is lethal. We dig into what makes for good negotiation, why price is almost never the real issue, what drives good deals, builds long term strategic relationships and value.
Graham explains the power of intangible value. We delve into the importance of understanding the implications and moving parts behind the decision. Buyers RENT outcomes, they NEVER buy products or services.
We point the spotlight at what buyers actually care about and what drives buyer's drivers.How do you get inside their heads?
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Please share this with someone you know who needs help with their negotiations or needs to improve their discovery and qualification
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If you want to get in touch with me marcus@laughs-last.com. Perhaps you'd be an interesting guest or can recommend someone who would be
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