Dealing With The Inevitable: Copycat Businesses, Lawyering Up & Turning Your Brand Into A Community

As a growing business, copycats can be a big problem, especially once you start hitting eight figures a year. We’re seeing 2-3 copycats for new businesses every week. It’s kind of crazy to think that a company can come in and steal all of the hard work you put into your marketing right out from under you.

On this episode:

• What happened when our own business was copied.
• The importance of having a community in dealing with copycats.
• The first step in dealing with copycats.
• Three main things you can do when you notice a copycat of your business.
• The solutions available to you if the copycat is on Shopify.
• Reactive actions and preventive actions against copycats.
• How can you stay a step ahead of your competitors?
• How to make your business more difficult to duplicate.
• What can you ramp up to deter copycats?
• Where copycats make their biggest mistake.
• How having a brand purpose and mission beats copycats every time.
• How building trust and being irreplaceable can protect you.

 

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