The Profitable Practice Podcast
Business
Why Pitching to the Media is No Different Than Pitching on Social: Interview with Elaine Kapogines [Ep #198]
In this episode of the Profitable Practice Podcast, we are continuing on with our 200-episode contest, details in a few minutes. You may want to listen up for that and we are breaking down how you can pitch yourself better on Social Media Publications and Media with very simple strategies. Stay Tuned, you have got to listen to this!
PITCHING TO MEDIA IS NO DIFFERENT THAN PITCHING ON SOCIAL?
We are on the 198th episode for the Profitable Practice Podcast. We want to continue the countdown and still learn a lot of things on business and on practice. That is why we seek to have simple strategies on pitching you business to social media.
In this episode, we are going to hear things from Elaine Kapogines, she will give us a few things about pitching on social media. This episode will directly impact your messaging, as we learn the common mistakes and mishaps that people are doing in writing. Stay Tuned and Learn More!
IN THIS EPISODE:
[0:56] Introduction and context for today’s episode – Countdown to 200 episodes, learning to pitch yourself on Social Media with simple strategies.
[5:13] We will talk about ‘All things Messaging’ for this episode.
[7:59] This episode is a very good interview because it will directly impact you on your messaging.
[8:52] Who is Elaine and why working with practitioners is so close to her heart?
[11:55] What are the biggest obstacles that she is trying to help practitioners overcome?
[18:36] Getting out of media, the common mishaps that people are doing with regards to writing.
[23:48] Standing up in all realms at business.
[27:29] Elaine’s opinion on writing, the primary difference between using first and third person.
[30:03] How does she start to refrain from people's approach to showing up on video?
[36:46] Giving clients education, inspiration, and information.
[37:27] Describing how to market correctly and the media coverage.
[41:58] The key takeaways that are ‘a must listen’.
[49:08] My final statements and takeaways.
EPISODE RESOURCES:
One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!
Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work.
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