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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
We started off Season 02 of the podcast with a chat with the Chief Consumer Officer of L'Oréal China. And now that we've reached Episode 22 of the season, it's time to revisit the Chinese consumer from a different angle. Our guest today is Casey Hall, who has spent the last 14 years in China as a journalist, both as the Managing Editor of a city lifestyle magazine network, and most recently as the Asia Correspondent at The Business of Fashion.
Focusing on business and lifestyle topics has allowed Casey to build a career covering China news in a way that is nuanced, and based on issues affecting society and culture. And through the lens of the fashion industry, we can learn a lot about the way Chinese people - be they from different generations, or from different regions - develop their tastes, and live their lives.
The episode also includes a catch-up interview with Vy Vu from Season 01 Episode 08. (https://mosaicofchina.com/season-01-episode-08-vy-vu).
Chapters
00:00 - Trailer & Intro
01:12 - Part 1
19:31 - Part 2
29:32 - Outro
32:55 - Catch-Up Interview
Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at https://mosaicofchina.com/season-02-episode-22-casey-hall.
Join the community on Instagram (https://instagram.com/oscology), LinkedIn (https://www.linkedin.com/company/mosaicofchina), Facebook (https://facebook.com/mosaicofchina) or WeChat (https://mosaicofchina.com/wechat).
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