“You need to connect your team’s personal desire and growth with how the company gets them there.” Ken Lundin
When it comes to sales, the focus of the majority of leaders is on hitting the numbers. There is, however, far much more that sales is about, as we shall learn from our guest today, Ken Lundin. With businesses facing new complexities due to the pandemic, Ken believes that to succeed, leaders have to review how they and their teams operate and be more deliberate in ensuring that their strategies are aligned with the current realities.
Ken Lundin is the founder of Ken Lundin & Associates and creator of the Sales Alpha Roadmap. He found his mission while standing on his front lawn in Atlanta in 2011 when he learned from the people who had purchased it that the bank had sold his house. With his business – and the last six years of his life - up in smoke, he took a mid-level sales position and over the next two years was offered two promotions attaining the role of SVP of Sales within two years. With his unique perspective on thriving during difficult times and his considerable sales understanding, he soon became a consultant in order to bring his systematic process to other companies, helping them adapt to complex changes and to thrive in uncertain times
Undoubtedly, sales are much harder to come by in the "new normal" of the COVID era. On average, companies have less than 25% of their sales staff meeting quotas successfully. However, Ken's process is rooted in an understanding that it may be unusual today's difficulties are not unique. Businesses always have and will always need to pivot how they connect with and sell to their customers as times change, and, with this need in mind as well as a keen awareness of what exactly is at stake for entrepreneurs, Ken is a man on a mission - and a man with a proven track record – to help businesses adapt and grow their sales in any market environment.
In today’s episode, we will learn more about why positioning yourself in the new environment is essential for sustainability and discuss the dynamics of leading a sales team in the current operating environment.
Listen in!
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