Drunk on Social The Symposium- Stats About Social Media That May Change Your Business Strategy-EP 13

Stats About Social Media That May Change Your Business Strategy

Where has social media seen the most growth and where are the projections headed? Is Facebook still relevant and worth your time? What is happening with TikTok and YouTube?What is next for paid content creators across all  platforms?Tristan and Jeff are going to coach you on how to remove your emotions and  commit to your business strategy. You’re going to have to give up your excuses today!

 

Episode Highlights:

• 3.96 billion people use social media worldwide, which is almost double the amount  from 2015.
• The average person has around 8 social media accounts. 
• The top 2 social networks are Facebook and YouTube. Do you have a strategy for your business on those platforms?
• Jeff explains why he is glad to leave tracking turned on and why it may be of benefit. 
• 70% of all people in the United States (231 million) are on social media. Tristan and Jeff explained the opportunity.
• YouTube had a headline that said, “YouTube underlines its value for musicians as TikTok continues to rise.” Jeff talks about the relevance. How are YouTube and TikTok similar and how are they different?
• TikTok has had impressive growth in just over 2 years and  now is considered a place “where everything starts”. Tristan shares why we need to be paying attention to that.
• Twitter launches paid weather news service as it moves into subscription content. What is the idea behind it?
• Will Instagram ever do subscriptions?
• How do influencers start their own membership?
• Linkedin shares insights into the most in demand marketing roles and skills. It is still the place for most professionals to hang out and engage. 
• What are the top skills among marketers? 
• For a real estate brokerage team, agent, or business, Discord will be an important player, it is its own place for a community. 
• Jeff and Tristan talk briefly about the future of resumes and what will be key in staying ahead of the game.

 

Resources Mentioned:

• Drunk on Social | Facebook | Instagram  
• Jeff Pfitzer | Instagram | TikTok
• Tristan Ahumada  | Facebook | YouTube
• Lab Coat Agents | Website | Facebook |Facebook Group| Twitter | Instagram 
• https://discord.com/