Cannabis: The Route to Success

The U.S. cannabis business is roughly $25 billion, but with more states legalizing recreational marijuana and the evolution of CBD and other cannabinoids attracting more buyers, BDSA predicts the market will reach $40 billion by 2025. Join IRI’s Larry Levin, EVP of Market and Shopper Intelligence, Jessica Lukas, Senior Vice President of BDSA, and Aaron Morris, President and CEO of Wyld, as they discuss the next frontier of growth in the CPG industry and how Wyld, a leader in dispensary cannabis, found success launching several new products in mainstream CPG.