Mark Rogers, CRO at Impartner, how listening, understanding, and pivoting helped 2X revenue
In early March, Impartner immediately started to see deals slowing down and ASP go down, because of the uncertainty of COVID. Their traditional clients were not focused on closing deals any time soon, so Impartner needed to find new opportunities. They found a way forward that allied them to have the best Q4 in their history with almost double their previous record sales.
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