Episode 14: Whataburger Shares Perspectives on Data As The New ‘Currency’ for Restaurant Operators and Guests
How restaurant operators look at their data—and which data sets are critically important (especially coming out of a global pandemic)—are shifting. Listen as Jerry Philips of Whataburger shares where these changes have brought them as a brand with an extremely loyal fan following. Jerry shares with Katharine Dalton and Tama Looney of Xenial what the company and its leaders have learned about the importance and value of customer data, employee data, and social media in achieving customer and employee loyalty.
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