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So Here’s Your Challenge

So Here’s Your Challenge

Business:Marketing

Problem Solving with a Zoom Lens (It’s All About Perspective)

Problem Solving with a Zoom Lens (It’s All About Perspective)

2023-03-21
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Is your perspective the best perspective? How adept are you at shifting your position to improve your problem solving... and your writing?

One way to do so is to use a zoom lens. Zooming out gives you a top-down view; max zooming in gives you a bottom-up view of the problem.

Of course, with a maximum zoom, you lose the overview, but this isn’t the only problem. No matter how much (or how little) you zoom, your perspective is always the same. Looking at a problem from someone else’s perspective is the only way to see the situation… from their perspective. (Truly great problem solving requires both zooming and shifting.)

In this week's podcast, I apply the zoom lens metaphor to communication. Listen closely… (or zoom out…?)

view more

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