Story-selling: The secret to selling complex technology, as told by Dave Krauthamer, CEO of QuSecure
How do you take something complex and make it simple? Story-selling. That's what QuSecure did. At the seed of any entrepreneur or organization you've got to have great storytelling ability. Create a story around a complex technology and then use that story to close more deals.
Watch the episode where Dave Krauthamer, CEO of QuSecure tells us how.
Create your
podcast in
minutes
It is Free