What do IKEA, CVS, Dick’s + United Healthcare have in common? They play big!
I’ve spoken about our need to rethink Risk — that tactics we believed kept us safe last century are now making us vulnerable. One of those outdated beliefs is the focus on incremental improvement versus taking a (seemingly) audacious leap. we are increasingly being challenged to step up by new benchmarks such as the UN’s 17 Sustainable Development Goals (SDG) and by more holistic replacements for GDP.
Decisions or actions that look audacious at first challenge long standing approaches or technologies and often take a much broader view of ways things are connected. Audacious ideas become much more visible (and are given lift) when we commit to a “Massively Transformative Purpose”, and are able to point our compass toward a shared north star vs simply execute against an increasingly irrelevant list of directions.
In this conversation we chat with Ida Hult, Former Foresight Lead at Inter IKEA about being bold versus incremental.
This series is based on the #1 bestselling book by Nancy Giordano: Leadering. The Ways Visionary Leaders Play Bigger.