Ep 70 - Jeff Danley, Director of Innovation @VMLY&R

In this week's episode, Mark Brigman chats with Jeff Danley, Director of Innovation at VMLY&R, a global brand and customer experience agency that harnesses creativity, technology, and culture to create more connected brands. Mark and Jeff's professional relationship goes back nearly two decades. In the mid-2000s their paths first crossed while each worked at Sprint. The duo had the unique opportunity to collaborate and eventually patent a new technology for mobile video. At the time Jeff was the Product Management lead for Sprint TV and Mark was the Biz Dev lead for the same product. In this information-packed podcast, Jeff breaks down the business need for innovation and he describes the importance for organizations to continually reinvent themselves to stay relevant to customers. Jeff dives into the best practices of creating and maintaining a winning process of innovation. You won't want to miss this energy-packed conversation. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)